33. Profit. [See also Economic advantage]
 
    a. "'It is not per se a sufficient reason for a variation that the nonconforming use is more profitable to the landowner. (citations omitted) The converse of this would emasculate the principle of zoning, for invidious distinctions are inadmissible.'"
Coronet Homes, Inc. v. McKenzie, 84 Nev. 250, 258, 439 P.2d 219 (1968). No. 10.